In a significant revelation, renowned trade analyst Komal Nahta has shed light on the dubious practices employed by certain Bollywood films to inflate their box office numbers. Despite the notable success of several movies in 2023, including ‘Pathaan,’ ‘Jawan,’ ‘Gadar 2,’ and ‘Animal,’ Nahta singled out Ranbir Kapoor’s ‘Animal’ as the only film that achieved genuine success without relying on corporate bookings.
During an interview with Connect FM Canada, Nahta expressed concerns about the prevalent trend of producers and actors manipulating box office figures by purchasing bulk tickets under the guise of corporate bookings. He emphasized that such practices artificially inflate the perception of a film’s success, creating a misleading narrative for the audience. Nahta suggested that the issue lies not in the actual box office numbers but in the authenticity of audience engagement.
According to Nahta, the reliance on corporate bookings to bolster box office statistics is a concerning trend that may eventually face repercussions. He asserted that the true measure of a film’s success should be based on the audience’s genuine interest and willingness to invest time and money to watch it in theaters.
The veteran trade analyst expressed his disapproval of the prevailing practice, stating that the reported box office figures often do not align with the actual number of people watching the film. He labeled the trend as “disgusting” and predicted its eventual demise in the industry.
Following the circulation of Nahta’s revelations on social media, netizens, particularly fans of Ranbir Kapoor, expressed their pride in the actor for being associated with a film like ‘Animal,’ which Nahta lauded for its organic success without resorting to questionable tactics.