In the ever-evolving landscape of the Indian fashion scene, a new trend is emerging: the rise of AI models. These digital creations, powered by advanced generative AI technology, are making waves in the industry, captivating audiences and catching the attention of brands.
Among the notable AI models making an impact is Kyra, a fashion, fitness, and lifestyle model who has graced the covers of various magazines and collaborated with major brands. With a substantial following on social media, Kyra’s influence extends beyond traditional modeling boundaries.
Joining Kyra is Naina, a 22-year-old AI model whose content resonates with Gen Z audiences, covering topics ranging from fashion and beauty to fitness and entertainment. Despite her digital origins, Naina interacts with celebrities and hosts her own show on Instagram, further solidifying her presence in the fashion sphere.
Virat Krishnan, self-described as India’s first AI Luxe curator, represents another facet of the AI modeling phenomenon. With a focus on promoting luxury lifestyle products, Virat has garnered a significant following on social media, showcasing everything from high-end perfumes to luxury cars.
Aisha, another AI model, initially catered to ethnic aesthetics but has since transitioned to bolder looks, reflecting the evolving nature of AI modeling.
The introduction of AI models has not gone unnoticed by industry insiders. Fashion brands are increasingly turning to AI models for their campaigns, citing benefits such as cost-effectiveness and flexibility. Gunriddh Sial, a creative director, attests to the seamless integration of AI models into fashion shoots, noting that many viewers struggle to distinguish between real and AI models.
For brands like Kanika Bhatnagar’s jewellery brand, collaborating with AI models offers a unique opportunity to leverage cutting-edge technology and enhance brand visibility.
However, amidst the buzz surrounding AI models, some in the industry remain skeptical. Niketan Madhok emphasizes that modeling in India is often viewed as a transient career, with many professionals pursuing alternative paths for long-term stability. Ujjwala Raut adds that successful models understand their niche, value, and target audience, suggesting that AI models may not be a panacea for attracting buyers or achieving international success.
As the fashion industry continues to evolve, the role of AI models is likely to evolve alongside it, reshaping traditional notions of modeling and influencing consumer behavior in new and unexpected ways.
